We were commissioned by the organizers of the TEDx event in Bariloche to build their identity. The different topics of the event could be grouped in 3 main concepts: social, self-overcoming and science. We chose flat geometric elements inside a reduced palette to make it minimal, to focus on the concepts.
For the narrative side we wanted to show a constant change, how things are connected and evolve.
We thought it should be music driven -towards a friendly and positive mood- and play with retro-futuristic sounds to link past, future and science.
Directed by Roberto Connolly
Client: TEDx Bariloche
Art direction: Andres Rossi
Graphic Design: Carolina Torres
Animation: Alejandro Biscione, Roberto Connolly
Music & Sound Design: Lucas Totino Tedesco (Hula Music)