Strike Anywhere commissioned us the production of this video about how Facebook manages Intellectual Property inside its platform.
Our challenge was to deliver 9 minutes of animation in only 2 months, starting from a VO and some style references.
So we had to be smart on how we split work into people and to overlap stages.
We are happy and proud we could make it!
Special thanks to Ryan and Reid for trusting us, understanding the difficulties of the process and giving us support during the whole project.
Thanks to all the team at Kasana and Váscolo for the hard work, the good vibes and for being patient.
This is a short Director's version.
We hope you like it!
Directed by Roberto Connolly
Creative Studio: Strike Anywhere
Supervising Producer: Samantha Thomas
Producer: Reid MacDonald
Creative Director: Ryan Simon
Music: Mondo Boys
Executive Producers: Roberto Connolly & Tomas Rajlevsky
Line Producer: Tomas Rajlevsky
Animation Director: Roberto Connolly
Art Director: Andres Rossi
Illustration: Sol Linero, Juliana Pedemonte, Carolina Torres
Graphic Design: Carolina Torres
Character Animation: Facundo Poviña
Graphics Animation: Juampi Sciaccaluga, Santiago Crescimone
Storyboard: Andres Miguens
Sound Design for DC by Kasana
Collaboration in Animation by VASCOLO
Executive Creative Director: Martín Schurmann
Animation Director: Ernesto Reyna
Animation: Ernesto Reyna, Fernando La Mattina, Ulises Depaoli, Julian Glumi
We needed an affordable style for the time we had, so we proposed something balanced between organic shaped characters and geometric vector graphics. We offered 3 different color palettes. Client chose the one closer to their primary colors.
The story was based on 3 narrative lines. The first one, focused on characters, represented the users in general and Facebook employees. The second needed to show the interface from the different tools and platforms; it's the user experience. And the third one was more infographic, applied to show processes and concepts.
Making animation look consistent during 9 minutes was a big challenge because we needed a big team to reach the deadline. And the more people you bring in, the more styles you need to align. The key was to build an accurate animatic and a toolkit of animated elements, so everyone could have clear direction on when and how long elements appear, as well as on how they move or interact. Splitting the work by kind instead of by scenes required more coordination but helped us deliver a solid piece.