#RandomAbsorbedDoseOfFruits

Rad is all you ever dreamed: It's a sparkling tea, organic and unsweetened.

Surprisingly, it has the most unexpected combinations of fruits delivered in a can.
It's the fanciest in the market. An explosion of new flavors you can't forget.

Bold and eccentric color combos are mixed with a seventies vibe to give a surreal mood.
Having fun with retro slang terms to bring a more sassy and daring brand tone.

Want some?
Once you go Rad, you never go back.

CREDITS

Directed by NotReal
Produced by Kasana

Creative Direction: Valeria Moreiro & Milton Gonzalez
Executive Production: Roberto Connolly

Art Direction: Valeria Moreiro
Animation Direction: Milton Gonzalez

Design: Luján Borzi, Pia Alive, Florencia Tasso, Milton Gonzalez, Valeria Moreiro.
Animation & Compositing: Milton Gonzalez, Roberto Connolly

Typefaces used: Nimbus Sans, Jaune Grande.

Year: 2019